by Tracey Lawton

For a solo professional having an up-to-date contact management database is one of the KEY administrative systems you have to have for your business.  And, even more important, is having a system in place to create effective follow-up.  Your business is built on following up leads and building relationships.

If you don’t have a contact management system in place, you will not be able to follow-up effectively with prospects, you could lose clients, and you will not be able to build your business.

Your contact management system needn’t be a ‘bells and whistles’ expensive database but it does need to be easy to use, easy to maintain, and easy for you to find your contact data.  Once your contact management system is in place you need to ensure that you keep it up-to-date and are using it to follow up with prospects.

Spreadsheets are a great tool for keeping track of your contacts, but even they have their limitations, particularly if your database is starting to get very large - anything over 100 contacts really needs to be on a computerised, contact management database.

One of my favorite contact management system is ACT!  It really meets all of the criteria above in that it’s:

Easy to use;

Easy to maintain; and

Easy to find contacts.

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