99Tangents

It might seem like good common sense to avoid mistakes in anything you do, but unexpected business financing mistakes are tricky and difficult to avoid because they usually involve complexities that are not understood by many commercial borrowers. With complicated commercial loan situations, there is often a tendency for borrowers to ignore or overlook factors that can produce long-term financial problems.

You see, there is really no shortage of new business; there is only a shortage of knowledge how to get this business. So if you are one of those professional folks who could use a few hundred bucks to help out with this month’s mortgage, here are a few strategies to get your business buzzing with new customers or clients.

A trade show is like the midway at the state fair. There may not be quite so many stuffed bunnies at a business trade show, but the level of noise and distraction is just about the same. There are lots of other businesses competing for your customers’ attention, all with product demonstrations, service information, and free giveaways. On top of that, there may be speakers, new technologies to play with, raffles, food booths, and networking

Henry Kissinger, when Secretary of State in the USA in the 1970s used to stride into media conferences and declare: “Anyone here got any questions to go with my answers?” Now, that’s the attitude you need when dealing with tough media interviews or media conferences. Too many people go into these encounters worrying about what the journalist might ask them instead of worrying more about what information they can impart to put some sort of balance into the interview equation.