99Tangents

You see, there is really no shortage of new business; there is only a shortage of knowledge how to get this business. So if you are one of those professional folks who could use a few hundred bucks to help out with this month’s mortgage, here are a few strategies to get your business buzzing with new customers or clients.

A trade show is like the midway at the state fair. There may not be quite so many stuffed bunnies at a business trade show, but the level of noise and distraction is just about the same. There are lots of other businesses competing for your customers’ attention, all with product demonstrations, service information, and free giveaways. On top of that, there may be speakers, new technologies to play with, raffles, food booths, and networking

Henry Kissinger, when Secretary of State in the USA in the 1970s used to stride into media conferences and declare: “Anyone here got any questions to go with my answers?” Now, that’s the attitude you need when dealing with tough media interviews or media conferences. Too many people go into these encounters worrying about what the journalist might ask them instead of worrying more about what information they can impart to put some sort of balance into the interview equation.

Many small businesses and entrepreneurs have small marketing budgets when they first start out. Press releases are not just for big businesses, small businesses can utilize press releases as an inexpensive way to gain exposure and attention.
Promotion World offers some tips to help enhance the quality of your press release.
1. Relevance - First and [...]

According to consultant Stacy Blackman, the top business schools reject between 75 to 90 percent of applicants to their MBA programs. Want to stay in the top percentile and secure your place? Here are ten tips for getting into a top 10 business school:
1. Do first hand research: Visit business schools and speak with current [...]

So many books, so little time! Got a list of business titles and wondering where to start? Newsday offers up the following tips:
1. Know your expectations.
2. Research the author.
3. Research the author’s bio.
4. Read book reviews.
5. Ask your peers.
6. Determine if book is self-published.
7. Look at the book’s testimonial and forward.
8. [...]